I’ve always been fascinated by the world of startups. And since moving to Australia, I’ve been blown away by the sheer number of innovative and exciting startups that are making their mark in the region. From fintech to energy and everything in between, Australia is home to some of the most exciting and dynamic startups in the world.
So, I’ve spent hours putting together a comprehensive list of the biggest Australian startups and unicorns, sorted by industry and sub-category. Whether you’re a job seeker looking to work in a fast-paced startup environment, a researcher interested in the Australian startup landscape, or simply someone who loves to stay up to date with the latest trends, this list is for you. I hope you find it as interesting and informative as I did while putting it together.
48 Promising Australian Startups and Unicorns
| Startup Name & Website | Industry / Category | Sub-Category | Remarks |
|---|---|---|---|
| Thinkerbell | Advertising & Marketing | Advertising Agency | Start-up |
| 99Designs | Advertising & Marketing | Graphic Design Marketplace | Start-up |
| Cascade Strategy | Consulting | Strategy and Performance Management | Start-up |
| Powerledger | Energy | Energy Trading | Start-up |
| Judo Bank | Financial Services | Banking | Unicorn 🦄 |
| Scalapay | Financial Services | Buy Now Pay Later | Start-up |
| Zip Pay | Financial Services | Buy Now Pay Later | Start-up |
| Latitude Financial | Financial Services | Consumer Finance | Unicorn 🦄 |
| Caleb & Brown | Financial Services | Cryptocurrency Brokerage | Start-up |
| Kapitol Group | Financial Services | Debt Recovery | Start-up |
| Open Money | Financial Services | Digital Banking | Start-up |
| FrankieOne | Financial Services | Identity Verification | Start-up |
| Spaceship | Financial Services | Investments | Start-up |
| Vow Financial | Financial Services | Mortgage Lending | Start-up |
| Lendi | Financial Services | Online Home Loans | Start-up |
| UNO Home Loans | Financial Services | Online Home Loans | Start-up |
| Hellostake.com | Financial Services | Online Share Trading | Start-up |
| Superhero | Financial Services | Online Share Trading | Start-up |
| Zeller | Financial Services | Payment Processing | Start-up |
| Prospa | Financial Services | Small Business Loans | Start-up |
| me&u | Food & Beverage | Restaurant Technology | Start-up |
| :Different | Real Estate | Property Management | Start-up |
| The Iconic | Retail | Online Fashion Retail | Start-up |
| Pet Circle | Retail | Online Pet Supplies | Unicorn 🦄 |
| Shopper.com | Retail | Online Shopping | Start-up |
| VALD Performance | Sports | Sports Technology | Start-up |
| Zai | Technology | Artificial Intelligence | Start-up |
| Reejig | Technology | Business Process Automation | Start-up |
| WithYouWithMe | Technology | Career Transition Services | Start-up |
| Go1 | Technology | Corporate Training | Unicorn 🦄 |
| Cyara | Technology | Customer Experience Automation | Start-up |
| Culture Amp | Technology | Employee Engagement | Unicorn 🦄 |
| Airwallex | Technology | Financial Services | Unicorn 🦄 |
| Immutable | Technology | Gaming | Unicorn 🦄 |
| Canva | Technology | Graphic Design | Unicorn 🦄 |
| Employment Hero | Technology | HR and Payroll Management | Start-up |
| LAB3 | Technology | IT Services | Start-up |
| Morse Micro | Technology | Microprocessors | Start-up |
| Zepto | Technology | Mobile App Development | Start-up |
| Advanced Navigation | Technology | Navigation Systems | Start-up |
| Fleet Space Technologies | Technology | Satellite Communication | Start-up |
| Linktree | Technology | Social Media | Unicorn 🦄 |
| Atlassian | Technology | Software Development | Start-up |
| Dovetail | Technology | User Research and Analytics | Start-up |
| Safety Culture | Technology | Workplace Safety | Unicorn 🦄 |
| Driva | Transportation | Car Sharing | Start-up |
| Zoomo | Transportation | E-bike Rentals | Start-up |
| Splend | Transportation | Rideshare Vehicle Rentals | Start-up |
Thanks for reading through this list of 48 Australian startups and unicorns! I hope you found it informative and gained some insights into the startup landscape in Australia. Do you know any other startups that should be added to this list? Feel free to leave a comment below and let me know. I love hearing from our readers!